Chicago Bliss - What a Marketing Scheme!

There’s a new football league out there, and it’s called the LFL (Lingerie Football League). It’s 7 on 7 tackle football, with all the players being women in lingerie. This seems like a sport that’s going to attract a lot of attention. The LFL features all day tailgating and a “rock concert” environment. I’m sure that men across the country are going to be lining up around the block for tickets to this one, genius. Read more about it on Chicago Sun-Times or Visit the Chicago Bliss Website.